15 Ways AI Can Transform PR and Communications

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Short Courses

15 Ways AI Can Transform PR and Communications [Short Course]

Mike Kaput

54 minutes

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There is an unprecedented opportunity for PR and communications professionals to reduce costs, drive revenue, and establish a competitive advantage using machine-powered predictions and intelligent automation. But, first, you need a base understanding of what AI is capable of, so that you can better identify the use cases that could save massive amounts of time and money.

And that's where this course comes in. Marketing AI Institute Director Mike Kaput outlines 15 ways that AI could be used to do traditional PR and communications tasks more efficiently so that you can then select and prioritize those that would have the most impact on your organization.

Course curriculum

1

Welcome to the Course!
- A Message From your Instructor
2

The Course
- Lesson 1: Introduction to AI
- Lesson 2: Content Creation and Distribution
- Lesson 3: Audience, Media and Influencer Relations
- Lesson 4: Monitoring
- Lesson 5: How to Get Started with AI
- Test Your Learning
3

Next Steps...
- More Resources For You
- Before You Go...

Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute

AI Academy is an online education platform that helps you understand, pilot and scale artificial intelligence.