Short Courses

15 Ways AI Can Transform PR and Communications [Short Course]

Mike Kaput
54 minutes
Available Now
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Lifetime access with membership
There is an unprecedented opportunity for PR and communications professionals to reduce costs, drive revenue, and establish a competitive advantage using machine-powered predictions and intelligent automation. But, first, you need a base understanding of what AI is capable of, so that you can better identify the use cases that could save massive amounts of time and money.

And that's where this course comes in. Marketing AI Institute Director Mike Kaput outlines 15 ways that AI could be used to do traditional PR and communications tasks more efficiently so that you can then select and prioritize those that would have the most impact on your organization.

Course curriculum

  • 1

    Welcome to the Course!

    • A Message From your Instructor

  • 2

    The Course

    • Lesson 1: Introduction to AI

    • Lesson 2: Content Creation and Distribution

    • Lesson 3: Audience, Media and Influencer Relations

    • Lesson 4: Monitoring

    • Lesson 5: How to Get Started with AI

    • Test Your Learning

  • 3

    Next Steps...

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Mike Kaput

Mike Kaput is Chief Content Officer at Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs.

Chief Content Officer, Marketing Artificial Intelligence Institute