Marketing AI Institute teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry.

What we learned is that the marketing industry is on the cusp of the next frontier in digital transformation. Marketers believe that AI-powered solutions will intelligently automate dozens of common marketing tasks, and drive value through revenue acceleration and cost reduction.

But, we have not reached the tipping point, yet.

Download the full report for the key findings.