The 2021 State of Marketing AI Report

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Business Strategy

The 2021 State of Marketing AI Report (Special Edition) [Podcast Recording]

Mike Kaput

Duration: 59 minutes

Podcast Released: February 2021

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We are entering the age of intelligent automation. What does it mean for marketers? And how will AI impact brands? How will our jobs evolve?

These are just a few of the questions we sought to answer in the 2021 State of Marketing AI Report. We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the marketing industry.

What we learned is that the industry is on the cusp of transformation. In this episode Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Director, Marketing AI Institute, dive deep into 10 key findings from the newly released research.

Note: This video was recorded live during an interview for our Marketing AI Podcast. The audio podcast is available on your favorite podcast app.

Listen to the whole interview to hear more about:

Were there any surprises in the results?

What does it all mean for the future of the industry?

What does it mean for your career?

Meet Your Interviewee

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute