2021 State of Marketing AI Report

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Research

2021 State of Marketing AI: Entering the Age of Intelligent Automation [Webinar Replay]

Paul Roetzer

Duration: 1.1 hours

Webinar Released: February 2021

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During the webinar, Marketing AI Institute and Drift unveil unparalleled insights into the awareness, understanding, and adoption of AI throughout the marketing industry.

Hosted by Paul Roetzer, Founder and CEO, Marketing AI Institute, and Maggie Crowley, Director of Product Management at Drift, the webinar will present key findings from the research, plus what it means for marketers moving forward.

We have entered the age of intelligent automation. The time is now for marketers to seek the knowledge and resources to understand, pilot, and scale AI.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.

In this webinar, you will get these questions answered:

How will AI impact brands?

How will marketing jobs evolve?

What are the most valued marketing AI use cases?

How many marketing tasks will be intelligently automated?

What impact will AI have on accelerating revenue growth and reducing costs?

Are marketing teams ready for AI-powered digital transformation?

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX

Meet Your Instructor

Maggie Crowley

Maggie Crowley is Director of Product Management at Drift. Drift's AI-powered Revenue Acceleration Platform helps go-to-market teams together to deliver personalized customer experiences in real time—so you can increase your revenue, shorten your sales cycles, and strengthen your brand.

Director of Product Management, Drift