2025 Intro to AI Sessions

Paul Roetzer
Duration: 7.0 hours
Webinar Recorded: August 2025
Access from anywhere
Access included with membership
Your business and career are about to change thanks to AI.

AI isn’t a buzzword or science fiction. It’s smarter technology that is transforming how businesses work right now.

And you can start using it to unlock your true potential and reimagine what’s possible in your business—even if you have zero technical background.

Today, you can use AI to intelligently automate hundreds of repetitive tasks to some degree, including:

Allocating budgets, developing ad copy, discovering insights in analytics, drafting social media updates, personalizing emails, qualifying leads, strategizing campaigns, testing creative, writing blog posts, and much, much more…

In fact, next-gen business leaders and practitioners are already working hand-in-hand with machines to eliminate grunt work and focus on more satisfying, impactful activities.

And you can, too.

You don’t have to know computer science, data science, or machine learning to take advantage. You just have to understand what AI is and what it’s capable of doing.

This 30-minute live online class shows you how. In it, Marketing AI Institute and SmarterX founder and CEO Paul Roetzer will teach you exactly how to understand and get started with AI. During the class, you’ll learn:

- What AI is, and why it matters to business leaders and knowledge workers.
- How to identify AI use cases.
- How to find and evaluate AI technology vendors.
- How to classify AI applications within the five levels of the Human-to-Machine ScaleTM.
- What business outcomes AI can help you achieve.
- How to measure the value of AI tools on your company’s efficiency and performance.
- How to prepare your team for piloting and scaling AI.
- In just 30 minutes, you can lay the foundation to transform your career and business for the better using AI.

Note: These webinars are held live monthly, and uploaded for on-demand viewing by members.
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX
Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute