5 Essential Steps to Scaling AI in Your Organization

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5 Essential Steps to Scaling AI in Your Organization [Webinar Replay]

Paul Roetzer

Duration: 9.0 hours

Webinar Recorded: June 2025

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You can build a smarter version of any business with AI.

While AI for marketing, sales, and service are obvious value drivers with hundreds of use cases, leaders who scale AI for the greatest impact will infuse it across all functions of the organization.

For many marketers and business leaders, ChatGPT’s release in November 2022 and the rise of Generative AI technologies since then were a wake-up call. But ChatGPT and large language models (LLMs) are just the tip of the iceberg for what is to come in AI.

Business leaders are scrambling to adapt and devise AI roadmaps, while facing complex challenges, including legacy tech stacks, a lack of AI-savvy talent, fear of change from staff, industry regulations, privacy and security concerns, and mounting competitive pressure.

You have an unprecedented opportunity to reimagine your business and reinvent your industry.

So, what do you do next?

In this webinar, you'll hear the 5 steps to scaling AI in your organization from Paul Roetzer, Founder and CEO of Marketing AI Institute. Plus get an exclusive preview of the Scaling AI 2024 course series.

Paul will also cover:

- Key trends in AI impacting businesses today.
- Obstacles to AI adoption, and how to overcome them.
- Effects of AI on the economy, industries, and career paths.
- Processes to build an AI-savvy workforce.
- How to take a human-centered approach to AI.

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX

Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute