Content Marketing

5 Use Cases for AI in Content Marketing [Webinar Replay]

Jeff Coyle
Duration: 59 minutes
Webinar Released: August 2020
Access from anywhere
Lifetime access with membership
Join Marketing AI Institute and MarketMuse for an exclusive webinar that teaches you how to use AI in your content marketing.

Hosted by Marketing AI Institute founder Paul Roetzer, this on-demand webinar features a presentation from MarketMuse co-founder and Chief Product Officer Jeff Coyle. He details several exciting use cases for AI in content marketing, including ways you can use natural language generation (NLG) to make your content smarter.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
In this webinar, you will learn to:
Identify gaps and opportunities in yours and competitive content.
Prioritize topics on which to focus.
Predict and improve performance prior to publishing.
Create content drafts using natural language generation.
Increase efficiency across the entire content process.
Meet Your Instructor

Jeff Coyle

Jeff Coyle is the Co-founder and Chief Product Officer for MarketMuse. Coyle is a data-driven search engine marketing executive with more than 21 years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and ecommerce managers build topical authority, improve content quality and turn semantic research into actionable insights. His company is the recipient of multiple Red Herring North America awards, multiple US Search Awards Finalist, Global Search Awards Finalist, Interactive Marketing Awards shortlist, and several user-driven awards on G2, including High Performer, Momentum Leader and Best Meets Requirements. MarketMuse has 35 full-time employees and is headquartered in Boston. Prior to starting MarketMuse in 2015, Coyle was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. He earned a bachelor's degree in Computer Science from Georgia Institute of Technology. Coyle frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He has been featured on Search Engine Journal, Marketing AI Institute, State of Digital Publishing, SimilarWeb, Chartbeat, Content Science, Forbes and more. For more information, visit

Co-Founder and Chief Product Officer, MarketMuse