Conversational

7 Stats Marketers Should Know about Voice [MAICON 21 Breakout]

Susan Westwater
Course Duration: 44 minutes
Released: September 2021
Level: Beginner
Lifetime access with membership
In April 2021, Susan and Scot Westwater were part of the Voice Consumer Index research project, which surveyed consumers in the U.S., U.K., and Germany on how they think about, use, and learn about voice assistants and applications.

It’s the largest study of its kind, and we now know that consumers are using voice in ways that very much align with the marketing funnel. In this presentation, they will share seven key stats that illustrate how voice has quickly become a new consumer channel that marketers cannot afford to ignore.

This Course is a recording of one of the breakout talks at the Marketing Artificial Intelligence Conference (MAICON), which was held virtually in 2021.
Meet Your Instructor

Susan Westwater

Susan Westwater helps clients solve marketing and customer-experience problems via customer-centric approaches to plan and create useful and usable voice experiences for their audiences. Westwater has presented and authored a number of talks, workshops, articles and ebooks focused on the role voice technology plays in marketing and business strategy. She co-authored Voice Strategy: Creating Useful and Usable Voice Experiences with her husband Scot. Westwater is a co-founder of Voice Masters, an online education program designed to teach innovative business teams about voice and voice strategy. She also is an ambassador for the Open Voice Network and an advocate for Women in Voice.

CEO & Co-Founder | Author, Pragmatic Digital
Meet Your Instructor

Scot Westwater

Scot Westwater focuses on developing useful and usable voice experiences to help businesses provide value to their audiences. He has created numerous videos, and has written articles and ebooks focused on the intersection of business strategy and voice technology. Late last year, he and his wife Susan released Voice Strategy: Creating Useful and Usable Voice Experiences. Westwater has presented talks and workshops at a number of events, including VOICE Summit 2019 and Project Voice 2020. He also is a co-founder of Voice Masters and an ambassador for the Open Voice Network.

CCO and Co-Founder | Author, Pragmatic Digital