Conversational

7 Stats Marketers Should Know about Voice [MAICON 21 Breakout]

Susan Westwater
Course Duration: 44 minutes
Released: September 2021
Level: Beginner
Lifetime access with membership
In April 2021, Susan and Scot Westwater were part of the Voice Consumer Index research project, which surveyed consumers in the U.S., U.K., and Germany on how they think about, use, and learn about voice assistants and applications.

It’s the largest study of its kind, and we now know that consumers are using voice in ways that very much align with the marketing funnel. In this presentation, they will share seven key stats that illustrate how voice has quickly become a new consumer channel that marketers cannot afford to ignore.

This Course is a recording of one of the breakout talks at the Marketing Artificial Intelligence Conference (MAICON), which was held virtually in 2021.
Meet Your Instructor

Susan Westwater

With over 20 years of experience at top agencies like Leo Burnett, Frankel, and Ogilvy Impact, Susan Westwater helps marketing leaders turn AI from a buzzword into a business advantage. As co-founder of Pragmatic Digital, she specializes in making AI practical for enhancing customer engagement and driving growth. A recognized thought leader, Westwater is also the co-author of two books, including Voice Marketing, which was named a finalist for the prestigious Leonard L. Berry Marketing Book Award from the American Marketing Association.

CEO & Co-Founder | Author, Pragmatic Digital
Meet Your Instructor

Scot Westwater

Scot Westwater empowers marketing leaders to integrate AI into their strategies for greater efficiency, personalization, and impact. As Chief Innovation Officer at Pragmatic Digital, he bridges the gap between cutting-edge AI capabilities and real-world marketing challenges. An industry-recognized author and expert in AI-driven marketing strategies, Westwater has co-authored two books, including Voice Marketing, a finalist for the prestigious Leonard L. Berry Marketing Book Award from the American Marketing Association.

Chief Innovation Officer, Pragmatic Digital