The AI Action Plan: Ideas, Insights and Inspiration

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Business Strategy

The AI Action Plan: Ideas, Insights and Inspiration to Accelerate Your Success [MAICON 24]

Mike Kaput

Duration: 47 minutes

Webinar Recorded: September 2024

Access from anywhere

Where do we go from here? In the final session at MAICON 2024, see Paul Roetzer and Mike Kaput bring together the key insights, strategies, and innovations shared throughout the event and translate them into actionable steps you can take back to your organization.

In this dynamic closing keynote, Roetzer and Kaput synthesize the most important themes from dozens of expert-led sessions, highlight real-world applications, and provide a clear framework for developing your own AI action plan.

Watch for an engaging and interactive session where we will:

- Recap the top trends, challenges, and opportunities.
- Highlight practical examples and success stories from attendees and speakers.
- Encourage you to commit to your next steps and leave with a clear, actionable roadmap.
- Whether you’re just beginning your AI journey, or looking to scale existing efforts, this session will inspire you to move from ideas to impact.

Prepare to be challenged, motivated, and ready to take action!

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.

Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute