AI Council: Inspire Responsible AI Adoption in Your Org

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Business Strategy

The Marketing AI Council: How to Build and Inspire Responsible AI Adoption in Your Organization [AI for B2B Marketers Summit]

Jessica Hreha

Duration: 29 minutes

Webinar Recorded: June 2024

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The hype is real. The stats we know. The opportunities are there. But how do marketing organizations actually get off the ground with generative AI? Whether you’re a marketing leader wondering how to get started, scale, or transform with AI in marketing, or an AI enthusiast ready to make an organization-wide impact, creating a Marketing AI Council is the answer. In organizations advancing to the scaling AI phase, a notable trend is the presence of a cross-functional core team steering their AI initiatives.

In this session led by Jessica Hreha, Founder of VMware’s Marketing AI Council and now Head of Marketing AI Strategy & Transformation at Jasper, you’ll learn:

- How to build an impactful Marketing AI Council and who to recruit for these roles
- What types of responsibilities the Council can (and should) take on
- How to drive the innovative culture and change management required to scale responsible AI adoption within your organization.

Note: This webinar was originally recorded live in June 2024, as part of the AI for B2B Marketers Summit.

Meet Your Instructor

Jessica Hreha

Jessica Hreha’s 20-year career is marked by her drive to challenge status quo and get epic sh*t done. As Head of Marketing AI Strategy and Transformation at Jasper, Hreha engages directly with clients to collaborate on developing and expanding Generative AI initiatives. Her focus is on fostering AI literacy and responsible adoption within marketing teams by identifying, building, and scaling use cases and programs. In early 2023 as Head of Global Demand Content Strategy at VMware, Hreha had the privilege of founding VMware’s Marketing AI Council, a cross-functional team dedicated to educating and empowering marketers to use Generative AI tools responsibly and effectively, ultimately scaling responsible AI literacy and adoption to over 750 global marketers. Hreha is proof that anyone, at any level, within an organization can step up and spark widespread change and transformation within an organization. Her mission is to champion other marketers to take action in this new AI era–it’s a wide open leadership opportunity for any career level to become an agent of action and change.

Head of Marketing AI Strategy & Transformation, Demand Content Strategy, Jasper