As an agency leader, your clients expect AI-driven solutions, but are you ready to lead? In this session, we’ll introduce a step-by-step framework to help you assess, implement, and scale AI both within your agency and across client engagements, ensuring stronger partnerships and more innovative solutions.

We’ll cover five critical stages of AI adoption:

1. Assess: Conduct a thorough audit of your agency’s AI readiness, including technology, skills, and leadership alignment. Additionally, assess client readiness to ensure both your team and your clients are prepared for AI-driven transformation. The AI Readiness Scorecard will help you identify key areas of growth.

2. Establish: Identify AI-driven opportunities that align with both internal and client goals. Set clear KPIs, establish an AI council, and prioritize pilot projects with high potential. Focus on ensuring your agency and clients are aligned on the business impact of AI.

3. Experiment: Launch internal and client-facing AI pilots, iterate quickly, and refine based on feedback. Create a feedback loop that drives continuous improvement for both your agency and client initiatives.

4. Accelerate: Scale successful AI pilots across the agency by building an AI roadmap, expanding integration, and upskilling your teams. Ensure your agency takes the lead in guiding clients through AI scaling initiatives.

5. Adapt: Continuously evolve your AI strategy to stay ahead. Focus on organizational design, new revenue opportunities, and AI-forward service offerings. Keep your clients educated and ready for future AI advancements.

By adopting this framework, you’ll position your agency as a proactive, AI-driven partner, leading clients with innovation and strategy rather than reacting to trends. You’ll boost AI capabilities and strengthen your client relationships for long-term success.