Business Strategy

AI First: Future-Proof Your Business and Brand [MAICON 24]

Adam Brotman
Duration: 43 minutes
Webinar Recorded: September 2024
Access from anywhere

What do Sam Altman, Reid Hoffman, Bill Gates, Mustafa Suleyman, and Sal Kahn have to say about how AI will transform marketing and business? Let’s go on an AI journey with the authors of AI First to find out.

In October 2023, Adam Brotman (former EVP and chief digital officer for Starbucks), and Andy Sack (venture capitalist and former advisor to Microsoft CEO Satya Nadella) met with Altman and learned of his vision for artificial general intelligence (AGI) and the future of marketing.

“(AGI) will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI.”

Brotman and Sack left the Altman meeting stunned, and wondering how his prediction would impact brand building, marketing, customer expectations, and digital experiences.

They went on to meet with Hoffman, Gates, Suleyman and other AI and business leaders to explore a near-term future that has us all racing toward AGI.

Discover what they’ve learned from these leading minds, and what it means to your company, brand and career.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.
Meet Your Instructor

Adam Brotman

Adam Brotman, co-founder and co-CEO of Forum3, is a pioneering force in digital innovation and business transformation. Recognized as #2 in Fast Company's "100 Most Creative People" in 2012 and named CDO of the Year in 2015, Brotman has consistently driven digital excellence. As Starbucks' first Chief Digital Officer, he spearheaded the development of their groundbreaking mobile payment and loyalty platform. His strategic vision has further shaped digital strategies at J.Crew, while his board positions at Ruby Tuesday, Cabi Clothing Company, and Destination Pet, underscore his broad expertise in digital transformation and consumer engagement.

Co-founder & Co-CEO, Forum3
Meet Your Instructor

Andy Sack

Andy Sack is a seasoned entrepreneur and investor with over 25 years of experience in tech, finance, and venture capital. Dubbed the “godfather of the Seattle startup community,” Sack has been instrumental in building and investing in tech companies that drive innovation. In 2021, Sack co-founded Forum3 to help brands explore and leverage emerging technologies, serving clients such as Anheuser-Busch, Crumbl, Starbucks, and Tishman Speyer. Previously, Sack was a consultant for Microsoft, driving digital transformation under CEO Satya Nadella. Before that, he was managing director of Techstars Seattle, where he led the 2011 cohort to become the highest-performing in the program’s history, with seed investments in unicorns like Remitly, Zipline, and Outreach. Sack has also co-founded and exited three successful tech companies to Axciom, The New York Times Digital, and Microsoft.

Co-CEO, Forum3
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute