Business Strategy

AI Fundamentals 1st Edition [Certification]

Paul Roetzer
Duration: 6.7 hours
Date Released: August 2025
Course Level: Beginner
Are you watching the AI revolution unfold, feeling a mix of curiosity and concern about what it means for your career and your organization? The pace of change is accelerating, and a gap is widening between those who understand and leverage AI, and those who risk being left behind.

This foundational series is designed to close that gap, transforming uncertainty into opportunity and empowering you to take the critical first steps toward becoming an AI-forward professional and leader.

About This Series

AI Fundamentals Professional Certificate is your essential starting point for personal and business AI transformation. This comprehensive series moves beyond headlines and hype to provide a complete foundational understanding of artificial intelligence.

You will journey from the core concepts and the current state of AI to the practical skills needed to use generative tools. And you’ll gain the strategic foresight to prepare for what's next. Upon completion, you will have the clarity, confidence, and capability to navigate the age of AI and to lead within it – making you an indispensable asset to any team or organization.

This series will teach you how to:

- Explain the core concepts, history, and future direction of AI.
- Evaluate the current state of AI and its potential impact on various industries and job functions.
- Define key terms and technologies, including generative AI, AI agents, and custom GPTs.
- Apply basic prompting techniques to interact with and generate valuable outputs from AI models.
- Identify personal and professional opportunities for using AI to enhance productivity, creativity, and innovation.
- Propose initial steps for how you or your organization can begin to pilot AI responsibly.
- Assess the ethical considerations and human impact surrounding AI development and deployment.

This series is structured to help you answer critical questions about AI adoption, including:

- What is AI, and how did it evolve to its current state?
- What are the fundamental differences between various AI concepts like machine learning, deep learning, and generative AI?
- How can I use generative AI tools effectively and responsibly in my daily work?
- How do I move beyond the hype to identify practical AI applications for myself or my business?
- What are the essential, human-centered principles I should apply when thinking about AI?

This course series is designed for:

- Professionals seeking to build foundational AI literacy to future-proof their careers.
- Business leaders and managers looking for a clear starting point to understand AI's strategic implications.
- Anyone curious about AI who wants a structured, accessible, and comprehensive introduction.

This course is ideal for learners seeking both personal and business AI transformation.

During this series you will:

- Engage with interactive video lessons and expert tutorials.
- Analyze real-world case studies of AI implementation.
- Participate in self-reflection prompts to connect concepts to your own context.
- Complete knowledge checks and a final exam to solidify your understanding.

What You'll Earn

Upon completion, you will earn a Professional Certificate for the AI Fundamentals Series.

Course / Series Syllabus

- Welcome to AI Fundamentals
- Course 1: Intro to AI
- Course 2: AI Concepts 101
- Course 3: The State of AI
- Course 4: The AI Timeline
- Course 5: Generative AI 101
- Course 6: Prompting 101
- Course 7: AI Agents 101
- Course 8: AI and You
- Final Exam
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX