In an industry where innovation and adaptability are key to survival, the rise of AI agents presents both an extraordinary opportunity and a formidable challenge for marketing agencies.

As AI agents become smarter and more generally capable, they offer unparalleled potential to streamline operations, drive efficiency, enhance creativity, and deliver greater value to clients.

However, these advancements are not without risk. AI agents threaten to commoditize services that have traditionally been the core of agency offerings, potentially driving down prices and eroding margins. The very efficiency that promises to transform agencies could also lead to a reduction in the need for traditional human talent, posing existential questions and risks for many firms.

Join Paul Roetzer, founder and CEO of Marketing AI Institute and SmarterX (and former founder and CEO of PR 20/20, HubSpot’s first agency partner back in 2007), as he explores the current landscape and future potential AI agents, and the impact they may have on your business.