You’re not in the business of AI—you’re in the business of winning customers and growing revenue. AI, used strategically, can help you generate better leads, create stronger customer connections, unlock new revenue streams, and scale your success, but only if it's aligned with real business goals and the realities of your resources.

In this session, you’ll learn how to connect AI initiatives to outcomes that matter, balance technology with change management, and build a scalable marketing engine that delivers measurable impact. This talk is for leaders ready to move beyond AI hype and start using AI where it matters most: fueling sustainable growth.

Key Takeaways:

- A practical approach and framework for identifying and prioritizing AI opportunities that align with your business goals and deliver measurable ROI
- Proven strategies for leading change management and driving AI adoption across traditional sales and marketing organizations
- Real-world tactics for scaling AI initiatives while balancing innovation with practical implementation.