Content Marketing

AI in Action: See a Complete Content Workflow Powered by AI [AI for Writers Summit 24]

Mike Kaput
Duration: 45 minutes
Webinar Recorded: March 2024
Access from anywhere
Discover exactly how AI can be used step-by-step in a real writing workflow to save you dozens of hours each week on content creation.

In this session, the Marketing AI Institute team will do hands-on demonstrations of how AI writing tools can be used together to achieve dramatic productivity and performance across content use cases like summarization, research, outlining, writing, rewriting, headlines, editing, podcast creation, SEO, and more.

As part of the session, you’ll see actual demos of AI tools performing these use cases, including Jasper, ChatGPT, Claude, MarketMuse, and others.

Note: This session was originally recorded live in March 2024 as part of the AI for Writers Summit.
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute
Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute