Are you ready to harness the game-changing potential of Generative AI?

Maybe you’re experimenting individually, but do you have Generative AI working across all your marketing teams? Generative AI is transformative, but there's a catch. Achieving its potential requires strategic planning and purposeful execution.

We can't stress it enough: your first step toward embracing Generative AI is crafting a robust content strategy.

In this presentation, you’ll see how to take three concrete steps to make Generative AI a real and functioning part of your marketing and content operations.

Actionable tactics you can apply after this session:

- A step-by-step approach to audit your Company’s content creation process.
- A maturity model for Generative AI that you can apply to your current content operations.
- A framework that helps you develop the RIGHT use cases so that you can select the best technology for your needs.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.