The AI-Powered B2B Content Marketer

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The AI-Powered B2B Content Marketer [AI for B2B Marketers Summit 25]

Mike Kaput

Duration: 30 minutes

Session Recorded: June 2025

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Today's AI tools are a B2B content marketer's best friend, allowing you to create, refine, and personalize B2B content at 10X the quality in 1/10 the time. In this highly actionable talk, Marketing AI Institute's Chief Content Officer Mike Kaput will show you the tools and tactics any marketer can use to supercharge the B2B content they create, including how to best leverage advanced reasoning models, long context windows, and deep research tools, to create better content faster.

Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute