B2B for Marketers Summit Archives

AI-Powered Marketing: What’s Next for Brands & Agencies [AI for B2B Marketers Summit 25]

Andrew Au
Duration: 15 minutes
Session Recorded: June 2025
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Join Andrew Au, Co-CEO of Intercept, and Paul Roetzer, Founder & CEO of Marketing AI Institute and SmarterX, for a discussion on how AI is transforming the marketing landscape. From big tech’s evolving AI-driven strategies to emerging trends shaping B2B marketing in early 2025, this conversation will unpack insights from Intercept's AI-powered research platform and explore the shifting dynamics between brands and agencies. Gain expert perspectives on the real-world applications of AI and what’s next for marketers navigating an increasingly automated world.
Meet Your Instructor

Andrew Au

Andrew Au is the Managing Partner at Intercept, a globally recognized B2B marketing agency that specializes in the technology sector. Clients include Microsoft, SAP, Intel Cisco, Intuit and HP. In his role, he leads Strategy and AI-integration for the agency. Through his award-winning work, he is one of the youngest people inducted into the Entrepreneurs Organization at only 22 years old. He is also named on Forbes’ 30 Under 30 list and has received over 50 awards for B2B marketing innovation. Au is also a highly sought-after speaker on digital innovation and AI. He regularly keynotes conferences for leading organizations such as ADP, Microsoft, Co-operators, Ingram Micro, Lenovo, TD SYNNEX, Veam, Sygenta, BASF and others. His expertise and dynamic perspectives have caught the attention of major media outlets such as Forbes, Business Insider, Tech Insider, Bloomberg, and BNN.

Managing Partner, Intercept
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX