Content Marketing

AI-Powered SEO and Content Marketing: Driving Quality, Rankings and Traffic with ChatGPT [MAICON 24]

Andy Crestodina
Duration: 43 minutes
Webinar Recorded: September 2024
Access from anywhere
Yes, AI can write you a blog post. But we’re going beyond the obvious, lazy prompts and diving deep into specific, practical ways to drive search performance through AI-powered content marketing.

We’ll combine ChatGPT with GA4, Search Console and maybe a bit of Semrush.

- On-page SEO insights for high-impact edits
- Title tag optimization for higher CTRs
- SEO competitive analysis for key pages
- Semantic distance analysis of your content strategy
- Internal linking opportunities
- Schema recommendations, E-E-A-T audits, and more.

This session will cover key concepts, applications and the actual prompts. Each attendee will leave with practical approaches for content efficiency and SEO impact through generative AI.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.
Meet Your Instructor

Andy Crestodina

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Crestodina has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of "Content Chemistry: The Illustrated Handbook for Content Marketing". Crestodina has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles are read by more than a million people each year. His videos have half a million views. His book, "Content Chemistry," isn't quite as popular. It's sold around 4,000 copies. But it's good.

Co-founder & CMO, Orbit Media Studios