Business Strategy

How AI Transformed a Four-Person Marketing Team into a Global Leader [MAICON 24]

Dan Slagen
Duration: 42 minutes
Webinar Recorded: September 2024
Access from anywhere
What's the most exciting aspect of the AI transformation for marketers? That it completely levels the playing field for every person, team and company in the world. The winners are no longer decided by team size and budget, but rather by creativity, execution and drive. Join us for an in-depth session led by CMO, Dan Slagen, who leads the marketing team at Tomorrow.io, the world's leading resilience platform for enterprise businesses and governments around the world.

While in previous roles prior to Tomorrow.io, Slagen led teams of approximately 100 people and managed $50 million budgets. However, he knew from the start that the challenge at Tomorrow.io would be different: take a four-person team and a six-figure budget, and create an industry-leading marketing function.

His small marketing team fully embraced AI technologies to compete on a global scale.

Nearly five years later, the results speak for themselves. Selected as a Forbes Top 50 Entreprenurial CMO, TIME Magazine's Top 100 Most Influential Companies, and Fast Company's Most Innovative, Slagen has established Tomorrow.io as the global leader within the weather and climate industry.

Discover the innovative strategies and techniques Slagen is employing with his team, as he pulls back the curtain to all things AI marketing for hypergrowth go-to-market.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.
Meet Your Instructor

Dan Slagen

Dan Slagen is a four-time start-up executive specializing in scaling global go-to-market functions from early stage to $100M+ in ARR. With experience in both B2B and B2C at companies such as HubSpot and Wayfair, Slagen has built teams across marketing, growth, sales, customer success, and business development, and also founded and sold a video tech start-up of his own. A frequent contributor and advisor to the start-up community, Slagen has spoken at more than 50 conferences and has been featured in "The New York Times", "The Wall Street Journal", "Forbes", CNBC, TechCrunch, and Bloomberg TV amongst others. Above all else, Slagen believes in creativity, drive, and a people-first mentality.

CMO, Tomorrow.io