How AI Transformed a Four-Person Marketing Team into a Global Leader [MAICON 24]
Dan Slagen
Webinar Recorded: September 2024
What's the most exciting aspect of the AI transformation for marketers? That it completely levels the playing field for every person, team and company in the world. The winners are no longer decided by team size and budget, but rather by creativity, execution and drive. Join us for an in-depth session led by CMO, Dan Slagen, who leads the marketing team at Tomorrow.io, the world's leading resilience platform for enterprise businesses and governments around the world.
While in previous roles prior to Tomorrow.io, Slagen led teams of approximately 100 people and managed $50 million budgets. However, he knew from the start that the challenge at Tomorrow.io would be different: take a four-person team and a six-figure budget, and create an industry-leading marketing function.
His small marketing team fully embraced AI technologies to compete on a global scale.
Nearly five years later, the results speak for themselves. Selected as a Forbes Top 50 Entreprenurial CMO, TIME Magazine's Top 100 Most Influential Companies, and Fast Company's Most Innovative, Slagen has established Tomorrow.io as the global leader within the weather and climate industry.
Discover the innovative strategies and techniques Slagen is employing with his team, as he pulls back the curtain to all things AI marketing for hypergrowth go-to-market.
Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.