.jpg)
Join Andrew Mason, CEO and founder of Descript (and former CEO and founder of Groupon) for an exploration into the future of AI-powered creativity and communication. More than 6 million creators and teams use Descript’s video-editing platform to power their podcasting, marketing, sales, and internal education and training. With AI features including automatic transcription, translation, captions, clips, voices, eye contact, green screen, video regenerate, and studio sound, Descript delivers an AI editorial assistant that tackles the tedium, and leaves the creative stuff—and control—to you. Come on a journey to discover how Descript got started, and raised $100M in funding; how the rise of generative AI has impacted their product vision and roadmap; and how Mason thinks about the future of marketing, creativity, ethics, and innovation.
Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
