"Even if algorithmic progress stalls out, and we just never figure out how to keep progress going…the current suite of algorithms is sufficient to automate white collar work, provided you have enough of the right kinds of data. Compared to the Total Addressable Market (TAM) of salaries for all of those kinds of work, it is so trivially worthwhile.” — Sholto Douglas, AI researcher, Anthropic

This quote captured the attention of Paul Roetzer, founder and CEO of SmarterX and Marketing AI Institute, and started him down a Google Gemini Deep Research rabbit hole.

In the process, he realized how what started out as a quick personal research project had the potential to show the power of Deep Research tools and demonstrate how the coming AI wave will transform the future of work.

If you haven’t explored Deep Research in Gemini or OpenAI yet, it will absolutely alter your understanding of what these AI models are capable of and change your perspective on what’s possible.

Access our exclusive webinar, AI Deep Dive: Google Gemini Deep Research for Beginners, where we'll pull back the curtain and show you the incredible potential of AI-powered research. This isn't just theory – we're diving into practical application.

Note: This webinar was originally recorded live as part of SmarterX's webinar program.