Business Strategy

AI for CMOs: The Real-World Playbook for Digital Transformation [Webinar Replay]

Tracy Sestili
Duration: 1.1 hours
Webinar Recorded: June 2023
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Access included with membership
One of the most profound technological shifts in human history is happening now. And CMOs are in a rare position to use artificial intelligence to drive organizational change in their organizations and reinvent what it means to be a marketing leader.

AI has the power to deliver the personalization and experiences modern consumers expect, unlock previously unimaginable creative possibilities, and drive efficiency, revenue growth, profits, and societal impact that the rest of the C-suite demands.

Our webinar, AI for CMOs: The Real-World Playbook for Digital Transformation (2nd edition), teaches you what AI is—and how to deploy it across actual revenue-driving use cases in marketing, advertising, analytics, and more.

Based on original research from Marketing AI Institute and Intellimize’s AI for CMOs report, you’ll come away from the webinar with:

- A comprehensive understanding of what AI is and how it can help you in new and revolutionary ways.
- A list of real-world use cases for AI in every marketing discipline.
- An updated framework for adopting and scaling AI in the enterprise.

This webinar includes a great conversation between Mike Kaput, Chief Content Officer, of Marketing AI Institute; Cathy McPhillips, Chief Growth Officer, of Marketing AI Institute, and Tracy Sestili, Chief Marketing Officer, of Intellimize.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
Meet Your Instructor

Tracy Sestili

Tracy Sestili is the Chief Marketing Officer at Intellimize. Sestili is a vital member of the Intellimize leadership team, leading the company's marketing transformation and contributing to the product roadmap over the past year. Sestili has over two decades of marketing experience and a proven track record in SaaS.

Chief Marketing Officer, Intellimize
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute
Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute