Jim Lecinski is a marketing educator and advisor. He has 30 years of experience driving successful business results for major brands by developing and implementing integrated, omni-channel and digital marketing programs. Following a twelve year career at Google, where he was Vice President of Customer Solutions for the Americas, Lecinski is now a clinical Associate Professor of Marketing at Northwestern University's Kellogg School of Management where he teaches MBA Marketing Strategy and Omni-channel Strategy. His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes. Lecinski's newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in Spring 2021.
Daniel Incandela is CMO at Terminus. A creative, strategic thinker, Incandela has more than 20 years of digital and marketing industry leadership experience. Incandela has led creative teams across myriad industries including the arts, sports and entertainment, sales, cloud and marketing automation, which has earned him industry awards and a designation on the prestigious Indianapolis Business Journal’s Forty Under 40 list. Incandela previously served as CMO at Conga and Return Path, and held leadership roles at the Indianapolis Motor Speedway, ExactTarget and Salesforce Marketing Cloud.
Amy Heidersbach is Chief Marketing Officer for Persado, where she oversees global marketing efforts. The daughter of an advertising executive, Heidersbach is a lifelong marketer. She’s made a career out of leading transformational B2B and B2C marketing and brand initiatives. With a commitment to “full stack, integrated marketing,” Heidersbach has a 20+ year track record of success building authentic brands, launching innovative products, creating categories, and scaling businesses in a variety of industries. Most recently, Heidersbach led Global Marketing and Community at Alteryx, where more than 11,000 unemployed and underemployed people from 140 countries had the opportunity to earn Alteryx product certification and a nanodegree in Data Analytics through Alteryx’s partnership with Udacity. And she launched a new category in the data analytics space—Analytic Process Automation, or APA, in June 2020. While at CareerBuilder, Heidersbach repositioned the company from a jobs advertising business to a multi-solution provider, which she named the Hello To HireTM platform. Before joining CareerBuilder, Heidersbach held leadership positions at Capital One, eBay Inc., and Visa. Outside of work, Heidersbach’s passions include adventuring near and far with her husband, Michael, and sharing memorable experiences “around the table” with friends and family. In COVID times, the adventures are closer to home and the people around the table are fewer. But Heidersbach’s level of gratitude is the same as ever.
