Enrollment Options:
Content Marketing

AI for Content Marketing 101

Mike Kaput
Course Duration: 2.6 hours
Course Released: July 2020
Level: Beginner
Lifetime access with membership
Certification Upon Completion
AI can help brands create, promote, and optimize their content marketing at scale. But finding the right tools and strategies to get started can be challenging.

This Course shows you exactly how to start using AI in your content programs. The result? A potentially insurmountable advantage over competitors still creating content campaigns in a completely manual fashion.
In this course you will learn:
Create intelligent content strategies that target the right people, talk about the right topics, and get audiences to take action.
Augment your current content production teams with robust AI tools, so they can produce better assets in less time.
Scale your content marketing programs by using AI to create, test, and optimize.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    Chapter 1: Introduction to AI for Content Marketing

    • Lesson 1: What Is AI?

    • Lesson 2: AI and Content Marketing

    • Lesson 3: How to Approach AI

    • Test Your Learning

  • 3

    Chapter 2: The 5Ps Framework of AI

    • Lesson 1: AI for Content Planning

    • Lesson 2: AI for Content Production

    • Lesson 3: AI for Content Personalization

    • Lesson 4: AI for Content Promotion

    • Lesson 5: AI for Content Performance

    • Test Your Learning

  • 4

    Chapter 3: Piloting AI for Content Marketing

    • Lesson 1: Laying the Foundation

    • Lesson 2: How to Get Started

    • Test Your Learning

  • 5

    Next Steps...

    • Closing Notes From Your Instructor

    • More Resources For You

    • Certification Exam

    • Before You Go...

Meet Your Instructor

Mike Kaput

Mike Kaput is a senior consultant and strategist at PR 20/20 who uses digital marketing to help companies grow. In 2015, Kaput became intrigued by how artificial intelligence was going to shape the future of marketing, and of society at large. Over the past four years, he's written 200+ articles on the subject for Marketing AI Institute, an organization that makes AI approachable and actionable for marketers. Today, Kaput is the Institute's director, helping marketing and business leaders better understand how AI can become their competitive advantage.

Director, Marketing Artificial Intelligence Institute