The Cloud brings marketers access to pre-trained AI models, and nearly limitless computing power, that enable more accurate predictions, deeper insights into data, reduced operational costs, improved customer experiences, and personalization at scale.

During this keynote session with Albert Esplugas, Head of AI Solutions Marketing, Amazon Web Services (AWS), we’ll explore practical AI use cases, discuss business outcomes you should connect to your AI initiatives, and learn from customer success stories that will inspire you to build smarter campaigns and businesses.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in August 2022.