Business Strategy

How Can AI Make Brands More Human? [Quick Take Video]

Paul Roetzer
Course Duration: 9 minutes
Released: May 2021
Level: Beginner
Lifetime access with membership
In a new video series created in collaboration with HubSpot, Paul Roetzer answers the question: How can AI make brands more human?
In this course you will learn:
The impact of artificial intelligence on brands, on consumers and on employees.
What you can do to ensure AI is used for good within your organization.
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute