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Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
Andrew Au is the Managing Partner at Intercept, a globally recognized B2B marketing agency that specializes in the technology sector. Clients include Microsoft, SAP, Intel Cisco, Intuit and HP. In his role, he leads Strategy and AI-integration for the agency. Through his award-winning work, he is one of the youngest people inducted into the Entrepreneurs Organization at only 22 years old. He is also named on Forbes’ 30 Under 30 list and has received over 50 awards for B2B marketing innovation. Au is also a highly sought-after speaker on digital innovation and AI. He regularly keynotes conferences for leading organizations such as ADP, Microsoft, Co-operators, Ingram Micro, Lenovo, TD SYNNEX, Veam, Sygenta, BASF and others. His expertise and dynamic perspectives have caught the attention of major media outlets such as Forbes, Business Insider, Tech Insider, Bloomberg, and BNN.
Jessica Hreha’s 20-year career is marked by her drive to challenge status quo and get epic sh*t done. As Head of Marketing AI Strategy and Transformation at Jasper, Hreha engages directly with clients to collaborate on developing and expanding Generative AI initiatives. Her focus is on fostering AI literacy and responsible adoption within marketing teams by identifying, building, and scaling use cases and programs. In early 2023 as Head of Global Demand Content Strategy at VMware, Hreha had the privilege of founding VMware’s Marketing AI Council, a cross-functional team dedicated to educating and empowering marketers to use Generative AI tools responsibly and effectively, ultimately scaling responsible AI literacy and adoption to over 750 global marketers. Hreha is proof that anyone, at any level, within an organization can step up and spark widespread change and transformation within an organization. Her mission is to champion other marketers to take action in this new AI era–it’s a wide open leadership opportunity for any career level to become an agent of action and change.
Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).
