B2B for Marketers Summit Archives

Ask Us Anything [AI for B2B Marketers Summit 25]

Alex Gay
Duration: 36 minutes
Session Recorded: June 2025
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For the final session at the AI for B2B Marketers Summit, we're ending with a high-energy, no-holds-barred Ask Me Anything session—your chance to ask what’s really on your mind. This fast-paced finale invites you to tap into the expertise of our speakers as they tackle your most pressing questions live on stage.

Throughout the event, you’ll have the opportunity to submit questions—big, small, bold, or unexpected. Then, during this closing session, we’ll dive into a spontaneous, thought-provoking discussion that surfaces real insights and fresh perspectives.

It’s the ultimate way to wrap up your summit experience: interactive, unfiltered, and led by the very voices shaping the future of AI in B2B marketing.
Meet Your Instructor

Alex Gay

Alex Gay is a passionate leader with 15+ years of experience, including leadership roles at Adobe and McGraw-Hill Education. Gay thrives in creating vibrant teams, crafting customer-centric growth strategies, and executing successful go-to-market plans that truly make a difference. Alex lives in the SF Bay Area with his wife and two children, who remind him that balance is everything.

Vice President Marketing, Grammarly
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Jessica Hreha

Jessica Hreha’s 20-year career is marked by her drive to challenge status quo and get epic sh*t done. As Head of Marketing AI Strategy and Transformation at Jasper, Hreha engages directly with clients to collaborate on developing and expanding Generative AI initiatives. Her focus is on fostering AI literacy and responsible adoption within marketing teams by identifying, building, and scaling use cases and programs. Hreha is proof that anyone, at any level, within an organization can step up and spark widespread change and transformation within an organization. Her mission is to champion other marketers to take action in this new AI era–it’s a wide open leadership opportunity for any career level to become an agent of action and change.

Head of Marketing AI Strategy & Transformation, Demand Content Strategy, Jasper
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Katie Robbert

Katie Robbert is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior, and market research and analysis.

CEO, Trust Insights
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Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX
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Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute