Imagine your agency harnessing the full power of AI, with 90% of your team leveraging it for client work. Sounds ambitious, right?

At this session, you'll hear firsthand how we made this vision a reality at Fathom by accelerating AI adoption and turning it into a core part of our business strategy. Starting with the chaotic "Wild West" of AI exploration back in October 2022, we’ll take you on a journey through our phases of growth—starting with experimentation, evolving into structured governance, and finally building AI into our strategy and daily workflows.

You’ll learn how we empowered AI captains in each functional area to lead the charge, sparking rapid adoption from the ground up. By June 2024, our grassroots approach had transformed how we work, creating power users who now lead the way in AI-powered innovation.

You’ll walk away with practical insights, including:

- How to navigate the early stages of AI exploration
- The role of governance and alignment in creating sustainable AI adoption
- Why AI should be built into your strategy—and how to do it
- The importance of both top-down leadership and bottom-up empowerment for driving adoption
- Our 5 key tips to accelerate AI adoption and success in your agency

Whether you're just starting your AI journey or looking to scale up, this session will leave you inspired and ready to take action!