Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).
Annemaria Nicholson leads internal AI strategy and ops for the Salesforce Marketing org, driving innovation, scalability, and the portfolio management of AI tools across 30+ teams. She’s helped improved speed to market and realized up to 30% productivity gains. Nicholson has empowered marketers to seamlessly integrate AI into their daily work with 90%+ tool adoption and helped employees focus AI efforts where it helps the most.
Professor Christa Laser is an intellectual property law scholar, speaker, and teacher and an experienced litigator focusing on issues including patent law, federal courts, and technology law (including artificial intelligence and the law). Before becoming a professor, she practiced at the law firms Kirkland & Ellis LLP and WilmerHale in intellectual property litigation and strategy consulting. She represented leading life sciences and technology companies in all stages of trial and appellate matters and consulted on legislative and regulatory changes to intellectual property laws.
Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
