How AI Can Automate Content Personalization

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Content Marketing

How AI Can Automate Content Personalization for Businesses and Consumers [MAICON 24]

Michael Stich

Duration: 42 minutes

Webinar Recorded: September 2024

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Michael Stich, Partner at CourtAvenue and frequent industry speaker, shares a framework for superior content development that combines user needs, search algorithm requirements, generative AI content creation, and AI-simulated audience optimizations. He will showcase studies from the consumer goods and retail world that show how to create higher-performing content, in less than half the time. This is just the start: content developers will combine processes to manage increasingly automated and predictive content, and do it more quickly, resulting in always-relevant content for users and retail search.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.

Meet Your Instructor

Michael Stich

For more than 25 years, Michael Stich has guided executives in leveraging innovation. Currently, as a Partner at CourtAvenue, he oversees Clients and Capabilities, working with Kia, Epson, General Mills, US Air Force, Dell, and Elanco to develop tailored marketing solutions. He's an advisor, board member, and investor in various startups. Before joining CourtAvenue in 2020, Stich was the WPP Global Client Leader for Dell Technologies and Chief Business Officer for VMLY&R, collaborating with C-Suite clients on marketing strategies. He also led Rockfish as CEO and Chief Innovation Officer, scaling it into a major digital agency. Stich's earlier roles at Bridge Worldwide, Texas Instruments, McKinsey, and Dell saw him launch pioneering tech products.

Partner, CourtAvenue