Artificial intelligence is no longer a distant vision, it’s a present-day force reshaping how B2B marketers operate, create, and compete. In this brief welcome session, Paul Roetzer, founder and CEO of Marketing AI Institute & SmarterX, shares a snapshot of the current state of AI in B2B marketing. From rapid advancements in foundation models to the growing role of AI copilots and agents, the pace of change is accelerating. But with that acceleration comes a growing divide between those who are adapting and those who aren’t. This session sets the tone for the day, offering a high-level look at the trends, technologies, and mindset shifts redefining what it means to be a modern B2B marketer. Whether you're just beginning or already scaling AI across your organization, this is your starting point for what’s possible next.