The best AI outcomes start with the right inputs. If your data isn’t clean, complete, or well-structured, even the smartest tools will fall short. In this hands-on session, Katie Robbert, CEO, Trust Insights introduces the 6Cs of Data Quality, a practical framework for evaluating the readiness of your marketing data for AI-powered tasks.

You’ll learn how to spot and fix common data issues that can derail AI initiatives, and walk through a step-by-step process to check your own data using Google Colab. Robbert will show you how to build and test a prompt that assesses data quality in real time, giving you a reusable workflow you can take back to your team. Whether you're automating a campaign, analyzing performance, or exploring generative AI, this session ensures your data is ready to deliver results.