Webinar Recordings

The AI for Personalization Blueprint [Webinar Replay]

Mike Kaput
Duration: 58 minutes
Webinar Recorded: October 2024
Access from anywhere
Access included with membership
The vast majority of buyers expect sophisticated personalization from companies.

Thankfully, true personalization is now possible using AI. In fact, it’s never been easier for your brand to deploy powerful AI personalization to do highly sophisticated omnichannel personalization at speed and scale.

This webinar and guide shows you how, by walking you through the best ways to personalize the buyer experience with AI—and the tools that can help you do it.

You’ll come away with strategies and tactics to make your content, website, and recommendations more personalized using AI.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute
Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute