The AI for Personalization Blueprint

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The AI for Personalization Blueprint [Webinar Replay]

Mike Kaput

Duration: 58 minutes

Webinar Recorded: October 2024

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The vast majority of buyers expect sophisticated personalization from companies.

Thankfully, true personalization is now possible using AI. In fact, it’s never been easier for your brand to deploy powerful AI personalization to do highly sophisticated omnichannel personalization at speed and scale.

This webinar and guide shows you how, by walking you through the best ways to personalize the buyer experience with AI—and the tools that can help you do it.

You’ll come away with strategies and tactics to make your content, website, and recommendations more personalized using AI.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.

Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at SmarterX & Marketing AI Institute, where he helps some of the world's top companies understand and adopt AI. He's also the co-host of the hit podcast The Artificial Intelligence Show and co-author of the book "Marketing Artificial Intelligence."

Chief Content Officer, SmarterX

Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute