Webinar Recordings

Their Loss, Your Leads. How to Turn AI Into Your Competitive Advantage [Webinar Replay]

Laura Beussman
Duration: 58 minutes
Webinar Recorded: August 2025
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Their Loss, Your Leads. How to Turn AI Into Your Competitive Advantage

Your next big win isn’t a campaign, it’s operational.

Join CallRail for this AI in Action webinar to see how businesses are using AI to capture every lead and turn conversations into conversions, through real examples, not hypotheticals.

Understand exactly what makes your customers convert, and how you can make smarter marketing decisions because of it. You’ll gain a practical approach with proven tactics to outpace competitors while they are still chasing callbacks and working through their voicemails.

Walk away with the tools and knowledge to:

- Capture and convert more leads (even after hours).
- Analyze conversations at scale.
- Uncover critical insights that drive growth.
- Maximize marketing ROI.
- Turn every conversation into a competitive advantage.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
Meet Your Instructor

Laura Beussman

Laura Beussman is CallRail’s Chief Marketing Officer with over 14 years of experience in B2B SaaS marketing. As a data-driven marketing leader, Laura finds joy in developing and executing go-to-market strategies that are anchored in data insights, as well as building high-performing marketing teams.

Chief Marketing Officer, CallRail
Meet Your Instructor

Ryan Johnson

Ryan Johnson is CallRail’s Chief Product Officer with over 15 years of diverse technology and product development leadership experience, from early-stage startups to Fortune 100 companies. As an AI-forward product leader, he has a deep passion for developing best-in-class products that solve real-world problems.

Chief Product Officer, CallRail
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at SmarterX and a leading voice on the application of AI in marketing. He is the co-author of Marketing Artificial Intelligence and co-host of The Artificial Intelligence Show podcast.

Chief Content Officer, SmarterX