Organizations managing large content ecosystems must evolve to meet rising user expectations, where AI-powered search plays a critical role. Explore the reality of AI’s impact on search, customer experiences, and content discovery in this AI in Action webinar.

Cludo CEO Nick Wassenberg, Machine Learning Engineer Andras Aponyi, and Marketing AI Institute’s Mike Kaput break down the build vs. buy dilemma, why Cludo chose not to build its own LLM from scratch, and how hybrid AI solutions are shaping the future of website search. Plus, we break down why LLMs won’t replace search (despite the hype) and how AI should be leveraged to enhance, not replace, your content strategy.

In this webinar we explore:

- The trade-offs of building vs. buying AI-powered search solutions
- Why AI is transforming search but not replacing it
- How AI helps big content websites surface the right information at the right time
- Cludo’s unique hybrid approach to AI-driven search experiences

Join us to uncover the real-world applications of AI in search and how you can use it to enhance your website experience.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.