Webinar Recordings

The AI-Forward CEO: Unlock the Power and Intelligence of a Co-CEO Custom GPT [Webinar Replay]

Paul Roetzer
Duration: 59 minutes
Webinar Recorded: Dec. 2024
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Access included with membership
Learn How to Build Your Own Co-CEO Custom GPT to Accelerate Growth and AI Transformation.


Co-CEO is an experimental custom GPT created by SmarterX and Marketing AI Institute Founder and CEO Paul Roetzer. It is a strategic advisor tasked with helping to manage and grow a business and has been trained to perform five core functions:

- Analyze Data
- Execute Tasks
- Solve Problems
- Build Plans
- Innovate

The GPT was originally meant for internal use only, but the early returns have been so valuable—and interest from The Artificial Intelligence Show podcast listeners so high—that Roetzer decided to release a public version and teach other leaders how to build their own.

Co-CEO leverages GPT-4o’s deep knowledge base to provide counsel and insights across marketing, sales, customer service, product, operations, HR, finance, and legal.

During this webinar, you will learn:

- What is Co-CEO?
- How does it work?
- What are example use cases?
- Who should use it?
- How can you build your own (including a template system prompt)?

Note: You will need a ChatGPT Plus, Team, or Enterprise account to create your own Co-CEO custom GPT.
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX