.png)
Tamra Moroski joined the Institute in December 2020 as the Director of Partnerships with over 12 years of experience working in the digital marketing, tech and nonprofit industries. Tamra has been a proven, energetic leader across sales and marketing, revenue-building, client success, and operations. She’s a natural connector of people, partners and platforms, and loves cultivating relationships to drive business growth for her network. She’s intentional about choosing roles that push her boundaries, both professionally and personally.
Leslie Carruthers is founder and president of The Search Guru, a 20-year-old digital marketing agency serving B2B large and enterprise sized companies. As a speaker, she is focused on leveraging digital marketing channels, AI and 20 years of experience to fill funnels and generate leads. She and her team have trained, consulted for and done work for hundreds of organizations, from startups to Fortune 500 companies. A seasoned Internet marketing professional (1999) trained by early SEO icons and graduate of Ohio University’s E.W. Scripps School of Journalism, Carruthers has presented to the national Direct Marketing Association, eTail, SMX, General Electric, CMWorld, and many other national and regional groups. Some past honors include: named one of the top women in SEO for 2012 and one of the top 50 content marketing influencers in 2018.
Liza Adams is an AI advisor and fractional CMO, guiding and working with B2B businesses. With 20+ years as a senior marketing exec at industry leaders like Smartsheet, Juniper Networks, Pure Storage, Brocade, Level 3, and Encompass Technologies, she inspires executives, leadership, and go-to-market teams with what's possible through real-life AI use cases, develops AI strategies, and plans AI operations as they evolve from exploration to integration. Adams focuses on helping teams deliver strategic value and drive sustainable profitability by using AI responsibly. With over a decade of experience with AI, starting with machine learning and predictive analytics and now generative AI, she is a recognized AI thought leader, prolific writer, and public speaker. Adams was recognized as a person to follow in AI at G2's 2023 Reach event and one of the 50 CMOs to watch in 2024 by Pavilion. She is passionate about using business as a force for good, elevating the strategic value of marketing, and diversity and inclusion. Learn more about Adams and her work at www.growthpath.net.
Great products and services are everywhere. It’s only when they’re communicated clearly that customers can find those products and services, make an informed purchase, and solve pressing problems. Morgan Norris helps technical companies define their corporate brand, identify their differentiators, and communicate their value to customers through brand storytelling and content.
