The AI for Content Marketing Blueprint

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Content Marketing

AI for Content Marketing Blueprint [Webinar Replay]

Mike Kaput

Duration: 1 hr

Webinar Recorded: February 2023

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Access included with membership

Every content marketing team faces some version of the same problem: Content bottlenecks prevent you from hitting content and revenue targets.

Left unresolved, this problem puts your company and career at risk.

That’s why smart content marketers are turning to artificial intelligence to solve it.

Today, you can use AI to scale your content marketing—without compromising on quality. This webinar shows you how.

In it, you’ll learn actionable takeaways from the AI for Content Marketing Blueprint, a new expert resource from Marketing AI Institute.

During the webinar, Marketing AI Institute and Writer will share:

- How marketers and business leaders should be attacking the AI opportunity in content marketing.
- How to identify use cases for AI in your content marketing—and top use cases other companies are implementing.
- What vendors to look at in the space and questions to ask about AI-powered content marketing technology.

You’ll come away with strategies and tactics to make your content team 10X more productive, agile, and adaptable using AI.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.

Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute

Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute