Content Marketing

A Conversation with Jasper VP of Marketing, Meghan Keaney Anderson [AI for Writers Summit 24]

Meghan Keaney Anderson
Duration: 15 minutes
Webinar Recorded: March 2024
Access from anywhere
In this conversation, we dive deep into the world of Jasper, an AI writing solution for enterprise marketing teams. Join us as we sit down with Jasper's CMO, Meghan Keaney Anderson, to learn about their cutting-edge technology and the transformative impact it's having on writers and content marketers. This is your chance to gain invaluable insights, firsthand knowledge, and a behind-the-scenes look at the future of tech.

Note: This session was originally recorded live in March 2024 as part of the AI for Writers Summit.
Meet Your Instructor

Meghan Keaney Anderson

Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. She currently runs marketing for Jasper, an AI platform that helps companies create on-brand AI content anywhere. Prior to Jasper, Keaney Anderson was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of work, Keaney Anderson serves on the board of directors of FamilyAid, an organization working to prevent homelessness for thousands of families in Boston. She's been known to be bribed for marketing consulting in exchange for a donation to their important work.

Head of Marketing, Jasper
Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute