Webinar Recordings

How to Create 30x Content Assets from One Webinar with AI [Webinar Replay]

Ernest Saco
Duration: 58 minutes
Webinar Recorded: April 2025
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Access included with membership
Learn how to transform your virtual events into engaging digital experiences that drive revenue with Goldcast's AI-powered Content Lab.

Marketing teams face increasing pressure to prove ROI on their events while creating memorable experiences that convert. Discover how Content Lab helps you turn one webinar event into a quarter's worth of content that will delight prospects and turn them into customers.

Goldcast's Ernest Saco and Brandon Yoon explain why traditional event content strategies fall short, how Content Lab transforms single events into months of marketing assets, and why AI-powered content repurposing is becoming essential for modern marketing teams. Plus, we explore how to maximize your event ROI by turning presentations into blog posts, social clips, and other high-value content with minimal effort.

This webinar we demonstrate:

- How to extract maximum value from every virtual event you host
- Why content repurposing is critical for B2B marketing success
- How AI streamlines the creation of targeted assets from event recordings
- ContentLab's unique approach to automated highlight detection and content distribution

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
Meet Your Instructor

Ernest Saco

Ernest Saco is the Director of Product at Goldcast, where he’s focused on helping to build video-first tools for B2B marketers. Ernest has been driving product innovation at the intersection of AI, video, and GTM — helping teams get more out of their content without starting from scratch.

Director of Product, Goldcast
Meet Your Instructor

Brandon Yoon

Brandon Yoon is a Growth Marketing Manager at Goldcast where he helps drive pipeline for enterprise B2B marketing teams using video. With a foundation in Sales Development and expertise in demand generation, Brandon brings a strategic, data-driven approach to driving growth.

Growth Marketing Manager, Goldcast
Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute