Content Marketing

Create the RIGHT Content at Scale [MAICON 24]

Jeff Coyle
Duration: 44 minutes
Webinar Recorded: September 2024
Access from anywhere
Marketing teams are under pressure to drive efficiency in every aspect. This typically results in shortcuts in the content process like scaling AI-generated content and skipping audit, strategy, and editing steps.

It feels great at first—more content gets out the door faster. But the chance of long-term positive impact is lower. To see ROI from your content, every piece needs to have a purpose aligned with a strategy and be high quality and authentic.

Watch this session to learn how to know what content to write next and why. Learn how to show search engines and LLMs that you are THE expert on your topic.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.
Meet Your Instructor

Jeff Coyle

Jeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.

Co-Founder & Chief Product Officer, MarketMuse