Driving B2B Innovation: GenAI Success Stories from HP, Intel

Join Today for Access

Business Strategy

Driving B2B Innovation: GenAI Success Stories from HP, Microsoft, and Intel [AI for B2B Marketers Summit]

Andrew Au

Duration: 28 minutes

Webinar Recorded: June 2024

Access from anywhere

AI is everywhere. Yet, the critical question for most B2B marketers remains: “How can I extract real, incremental value from it?” This session offers some answers. Andrew Au, Managing Partner at Intercept—a global, award-winning B2B marketing agency—showcases three real-world examples of how they’re leveraging Generative AI in their work with HP, Microsoft, and Intel. Whether you’re starting or scaling your GenAI initiatives, you’ll leave this session equipped with concrete use cases and actionable best practices that you can implement today.

Note: This webinar was originally recorded live in June 2024, as part of the AI for B2B Marketers Summit.

Meet Your Instructor

Andrew Au

Andrew Au is the Managing Partner at Intercept, a globally recognized B2B marketing agency that specializes in the technology sector. Clients include Microsoft, SAP, Intel Cisco, Intuit and HP. In his role, he leads Strategy and AI-integration for the agency. Through his award-winning work, he is one of the youngest people inducted into the Entrepreneurs Organization at only 22 years old. He is also named on Forbes’ 30 Under 30 list and has received over 50 awards for B2B marketing innovation. Au is also a highly sought-after speaker on digital innovation and AI. He regularly keynotes conferences for leading organizations such as ADP, Microsoft, Co-operators, Ingram Micro, Lenovo, TD SYNNEX, Veam, Sygenta, BASF and others. His expertise and dynamic perspectives have caught the attention of major media outlets such as Forbes, Business Insider, Tech Insider, Bloomberg, and BNN.

Managing Partner, Intercept