How to Effectively Scale Global Content with MotionPoint

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How to Effectively Scale Global Content [Webinar Replay]

Verity Cockburn

Duration: 59 minutes

Webinar Recorded: March 2025

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Website translation has always been a balancing act between cost, speed, and quality.

With recent advancements in AI and automation, businesses can now achieve all three without compromise. AI-powered translation is evolving to make multilingual content management even more efficient. MotionPoint’s Adaptive Translation technology includes three key innovations: Memory Optimizer, Brand Voice AI, and AdaptiveQE.

Verity Cockburn, Director of Data Engineering at MotionPoint, joins Marketing AI Institute’s Chief Growth Officer, Cathy McPhillips, for this important webinar on AI and multilingual content management.

In this session, we explore how:

- AI-powered translation services improve cost savings and consistency over time.
- Style, tone, and brand identity in translated content can be achieved at scale
- Artificial intelligence and humans work together to reduce unnecessary revisions while maintaining high standards

Whether you’re managing translations for a growing website or a complex global operation, these enhancements provide better control, accuracy, and cost efficiency. Join us to learn how MotionPoint’s Adaptive Translation is setting a new standard for AI-powered localization.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.

Meet Your Instructor

Verity Cockburn

Verity Cockburn is the Director of Data Engineering at MotionPoint. Verity has been with MotionPoint for over a decade, and leads the rollout of cutting edge Machine Learning and AI technologies. She is driven by finding the perfect blend of Translation AI and human input, maximizing translation quality while saving cost for MotionPoint's Customers.

Director of Data Engineering, MotionPoint

Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute