AI for Agencies Summit

The Evolution of Agency Partnerships: Perspectives from Brand Leaders [AI for Agencies Summit 24]

Kate Lesniak
Duration: 46 minutes
Webinar Recorded: November 2024
Access from anywhere
The next 1-2 years will bring seismic shifts to the agency-brand relationship, driven by the rapid advancement of AI models that are beginning to deliver many of the services agencies have long provided.

As AI becomes more capable, the traditional value agencies bring is at risk of being redefined, or even replaced. But this isn’t just a threat—it’s an opportunity for those willing to adapt.

- What will differentiate successful agencies from the rest?
- How will agencies prove their continued value in a world where AI can handle so much?
- And what must leaders do today to safeguard their future partnerships?

In this candid conversation, our panelists will offer real-world perspectives on the evolving landscape, share strategies to remain essential partners, and highlight both the pitfalls and possibilities that lie ahead. For agency leaders, this is more than a conversation—it’s a wake-up call to understand and tackle the shifts ahead before it’s too late.
Meet Your Instructor

Kate Lesniak

Kate Lesniak is an award-winning strategist focused on the data, stories, and systems that define our lives. Currently a Fellow at HubSpot, Lesniak drives the strategic framework and narrative for the company's solutions partner program and ecosystem at large. A recognized industry leader, she previously served as Chief Strategy Officer at ThinkShout, where she led digital transformations for some of the world's largest NGOs, including the World Resources Institute and Freedom House. A featured speaker at SXSW and Online News Association inductee, Lesniak's work combines technological vision with scalable development. Learn more at katelesniak.com.

HubSpot Fellow - Ecosystem, HubSpot
Meet Your Instructor

Mike Linton

Mike Linton is host of CMO Confidential, an Apple Marketing Top 5 weekly podcast, garnering over 10,000 subscribers with more than 125,000 downloads since it’s 2023 launch. He is known for building businesses, brands and teams with fourteen of his reports going on to become CMOs across multiple industries. His appointments include CMO at Farmers Insurance, eBay and BestBuy and most recently as CRO at Ancestry.com. His responsibilities often extended past Marketing to include Communications, Digital, International, Customer Experience, and Investor Relations with oversight of budgets up to $900 million. Linton also served as a general manager in several companies.

Host of the CMO Confidential Podcast and 5-time CMO
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Amanda Todorovich

Amanda Todorovich is the Enterprise Executive Director of Digital Marketing at Cleveland Clinic. In her role, she leads a team of 100+ caregivers responsible for the website, blog, social media, video, podcasts, email and more. The Cleveland Clinic website is among the top 30 most-visited sites in the world. Todorovich joined Cleveland Clinic in 2013. In 2016, she was named Content Marketer of the Year by Content Marketing Institute. She is also a 2019 inductee of the Healthcare Internet Hall of Fame Innovative Individuals. Previously, she was the Chief Content Officer and co-founder of MedCity News. Todorovich holds a bachelor’s in public relations from Ohio Northern University and a master’s in communication from The University of Akron.

Enterprise Executive Director, Digital Marketing, Cleveland Clinic
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Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute