The first spark of any industrial revolution is typically a new and disruptive technology. However, that’s just the start of the story. The real productivity magic happens when we go beyond experimentation, to unlocking new ways of thinking and getting things done. Generative AI is more than just chatbots, it is a part of a bigger transformation of the entire system of work. AI will be to 21st century enterprises, what electricity was to 20th century manufacturing operations. Whether we get to a true AI-powered economy or not has little to do with regulation, compute power or the availability of AI chips. Our challenge as leaders will be thinking big enough to make it all happen.

Note: This course is a recording of a session from the Marketing Artificial Intelligence Conference (MAICON), which was held in September 2024.