Professor Christa Laser is an intellectual property law scholar, speaker, and teacher and an experienced litigator focusing on issues including patent law, federal courts, and technology law (including artificial intelligence and the law). Before becoming a professor, she practiced at the law firms Kirkland & Ellis LLP and WilmerHale in intellectual property litigation and strategy consulting. She represented leading life sciences and technology companies in all stages of trial and appellate matters and consulted on legislative and regulatory changes to intellectual property laws.
Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.