Webinar Recordings

How AI Video Generation from HeyGen Can Transform Your Content Strategy [Webinar Replay]

Cathal Canavan
Duration: 58 minutes
Webinar Recorded: July 2025
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Access included with membership
Video content is essential for modern marketing teams, but traditional production processes often create significant bottlenecks. Time constraints make quick, on-demand updates challenging, limited creative resources lead to delays and missed opportunities, and production costs can quickly become prohibitive for certain content.

In this AI in Action webinar, you'll see exactly how HeyGen leverages cutting-edge AI to empower marketers in rapidly creating professional-quality videos, effortlessly ensuring brand consistency and audience relevance.

Join us for a hands-on demo using HeyGen’s AI-driven platform. Discover how to:

- Rapidly produce compelling ads that capture attention and convert
- Quickly create engaging social videos optimized for maximum impact
- Easily enhance executive communications with polished, authentic AI-generated messages
- Seamlessly craft personalized videos at scale that deeply resonate with your audience

Plus, you'll gain practical insights into HeyGen’s unique philosophy on AI-powered video generation and see firsthand how leading marketers integrate AI to boost productivity and deliver measurable results.

Walk away with actionable strategies and a clear roadmap to bring AI-powered video creation into your marketing toolkit.

Note: This webinar was originally recorded live as part of Marketing AI Institute's monthly webinar program.
Meet Your Instructor

Cathal Canavan

Cathal Canavan is Head of the HeyGen for Agencies Program, where he helps marketing and creative agencies harness the power of AI-generated video. HeyGen supports marketing teams in delivering high-impact content at scale by integrating AI seamlessly into their workflows—unlocking new efficiencies and boosting personalization.

Head of the HeyGen for Agencies Program, HeyGen
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at SmarterX and a leading voice on the application of AI in marketing. He is the co-author of Marketing Artificial Intelligence and co-host of The Artificial Intelligence Show podcast.

Chief Content Officer, SmarterX